How Hispanic Radio Evolves to Changing Audience

Spanish Media

At least 98% of Hispanics age 12 or older tune in each week as there is a reason because radio, more than newspapers, even TV, connects listeners to their heritage and community. Spanish radio Memphis has been around since the 1920s, primarily in the Southwest. The Hispanic station launched San Antonio's KCOR-AM in 1945, the first full-time.

Things to know about the Spanish media and Hispanic radio:

·         Hispanic radio is close to Hispanic television. All of the top Hispanic radio station groups are affiliated with a Spanish-language broadcast or cable property.

·         The number of listeners has been growing. That’s nothing surprising to know, given the rise in the Latino population.

·         No Hispanic radio markets are the same as New York’s Spanish-language radio stations serve a community of 57% foreign-born Latinos, under Los Angeles, half are U.S.-born. Hispanics in McAllen overwhelmingly claim Mexican-American heritage.

·         Mexican regional is op U.S. Hispanic radio format. It is no big surprise here as country radio is the most famous radio format overall for the country when measured by entire listening. Mexican regional music shares a plethora of traits with country music. Latinos now account for nearly 18% of the real—Hispanic radio has blossomed, with more than 500 stations broadcasting in Spanish as in time since, with the explosion of the U.S. Hispanic population.

Hence Hispanic radios are here to stay despite all the odds.

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